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Markup Calculator

Markup is the percentage added to cost price to arrive at a selling price. Unlike margin (which is a % of selling price), markup is a % of cost. This calculator lets you work in either direction: find selling price from cost + markup %, or find markup % from known cost and price. It also converts between markup and margin so you can work in whichever metric your business prefers.

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How it works

Enter cost price and markup % to get selling price, OR enter cost price and selling price to get markup %. The tool simultaneously shows the equivalent gross margin % for comparison.

Markup vs Margin - Quick Reference

25% markup= 20% gross margin
33.3% markup= 25% gross margin
50% markup= 33.3% gross margin
66.7% markup= 40% gross margin
100% markup= 50% gross margin

Common Mistakes to Avoid

  • Applying markup % as if it were margin % - a 50% markup is only a 33.3% margin

Best Practices

  • Build a markup table for your product categories at different target margins
  • Review markup on slow-moving stock - it may be priced too high

Why use this tool?

Many retail and wholesale businesses set prices using markup tables. Knowing the exact markup-to-margin conversion prevents systematic underpricing.

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Disclaimer: Accountdesq provides this Markup Calculator for informational and convenience purposes only. Output is not a substitute for professional accounting, legal, or tax advice. No data entered is transmitted to or stored on our servers - all calculations happen locally in your browser. Accountdesq accepts no liability for errors in generated documents. Always consult a qualified accountant or tax professional for compliance matters.